"What happens if you think my idea doesn't make sense?"

Then that's the first thing we talk about.

I won't build something I don't think makes sense. If the idea doesn't add up after we dig into it, that's not a failure. That's a useful outcome. We talked, we explored it, we decided it's not worth pursuing, and we move on.

Why Small Commitments Matter

This is why I care so much about small commitments. We don't sign up for six months of work before we've even tested the idea on paper.

Ideas vs Reality

Ideas are very hard to translate from your head into real screens and flows:

• The version in your imagination is usually very clean
• The version that can exist in the world has constraints
• You may not like the compromises or the real-world solutions required to make it happen

AI makes it easier to visualize and prototype, which helps. But in the end, we still need to look at it and see if this feels like your idea.

If we can't reach a version that feels true to what you want people to experience, then we don't move forward.