# What happens if something breaks after launch?

URL: https://wonderful.so/blog/breaks-after-launch
Markdown URL: https://wonderful.so/blog/breaks-after-launch.md
Content type: Question and answer
Published: 2026-03-02
Updated: 2026-03-02
Author: Rulian at Wonderful
Asked by: Brian H.
Tags: Launching, Growth

## Question

What happens if something breaks after launch?

## Answer

Things will break after launch, and then we fix them.

This is where maintenance comes in. Launch is not the moment where I say "good luck" and disappear.

## Stabilization Period

We'll pick a sane time and a sane phase where I'm no longer needed day to day, but it won't be right after the first deploy. We need time for things to stabilize — to see how users actually behave, test edge cases, fix issues, and learn from real usage.

## Launch Is the Beginning

I know the internet treats launch day like everything builds up to that moment, but it's more like celebrating the start of your diet. It's nice, but you haven't done the hard part yet.

Launch is not the end. Launch is the beginning.